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<h2>Understanding the True Value of Hiring a Professional Designer</h2>
<p>When it comes to developing a brand, website, or any visual element, the value of hiring a professional designer is often underestimated. Many myths circulate about what professional designers do, which can cloud judgment. Understanding these myths and the realities behind them can help you make informed decisions for your business.</p>

<figure id="figure-jzodb2rpgjm5abbaty"><img id="jzodb2rpgjm5abbaty" src="https://media.gettyimages.com/id/1830126474/photo/portrait-of-a-business-man-sitting-in-an-office.jpg?b=1&s=2048x2048&w=0&k=20&c=T5t3P2w411OaJ7Jq6Z1zYqdhyW4iUzcvnvyas22COv0=" alt="professional designer" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Myth 1: Designers Are Just for Aesthetics</h3>
<p>A common misconception is that designers only make things look pretty. While aesthetics are a significant part of their job, professional designers offer so much more. They understand user experience (UX), functionality, and how design can influence consumer behavior. Their skills go beyond color palettes and fonts; they create designs that resonate with your target audience and drive engagement.</p>

<p>Designers use a strategic approach to solve problems by creating visual solutions that align with your business goals. They ensure that your brand is not only visually appealing but also communicates effectively with your audience.</p>

<h3>Myth 2: Anyone Can Design with the Right Tools</h3>
<p>With numerous design tools available today, some believe that anyone can create professional designs. However, having access to tools like Photoshop or Canva doesn't equate to having the expertise of a professional designer. </p>

<p>Designers spend years honing their craft, studying principles of design, typography, color theory, and more to create compelling and effective visuals. They bring a unique perspective and problem-solving skills that go beyond what a novice might achieve with basic tools.</p>

<figure id="figure-6jxng5ibunm5abbaty"><img id="6jxng5ibunm5abbaty" src="https://media.gettyimages.com/id/1194380325/photo/design-tools-top-view-of-a-designer-using-graphic-tablet-and-working-with-computer-while.jpg?b=1&s=2048x2048&w=0&k=20&c=Xi-TFlDWhdKGMIOehtILM_n1aJgmrnGbIOiTLpvZ9ps=" alt="graphic design tools" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Myth 3: Professional Designers Are Too Expensive</h3>
<p>Budget concerns often scare businesses away from hiring professional designers. However, investing in quality design can lead to significant returns. A strong design can enhance your brand identity, attract more customers, and boost sales. By overlooking professional design due to cost concerns, you may miss out on long-term benefits.</p>

<p>Consider the cost of ineffective design: poor user experience, a confusing brand message, or unprofessional visuals can deter potential customers. Professional designers work within budgets and provide value by ensuring your design investment translates into tangible results.</p>

<h3>Myth 4: Designers Don’t Understand Business Needs</h3>
<p>Another myth is that designers focus solely on creative aspects without considering business objectives. On the contrary, professional designers work closely with clients to understand their goals and challenges. </p>

<p>They integrate business strategy with design thinking to deliver solutions that meet both aesthetic and functional requirements. Good designers understand the importance of aligning their work with business needs and are adept at creating designs that contribute to achieving those goals.</p>

<figure id="figure-kbjh9401ztm5abbaty"><img id="kbjh9401ztm5abbaty" src="https://media.gettyimages.com/id/1388066974/photo/asian-architect-designing-a-house.jpg?b=1&s=2048x2048&w=0&k=20&c=EBnevM0t8bGcRf3Ldz3st1Khs-hdbQzOAD_DIO9tpbA=" alt="business meeting design" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Debunking These Myths for Better Business Outcomes</h3>
<p>Hiring a professional designer can transform your business by ensuring every visual aspect aligns with your brand’s mission and values. Dispelling these common myths helps you appreciate the breadth of skills and insights a professional designer brings to the table.</p>

<p>By understanding the true value designers provide, you can leverage their expertise to create powerful visual assets that enhance your brand presence and support your business objectives. Remember, effective design is an investment in your company's future success.</p>

Debunking Common Myths About Hiring a Professional Designer

<p>It is very interesting to be able to evaluate the hyper-realistic contributions of <strong>Artificial Intelligence (AI)</strong> to architectural rendering.</p><p>In this case we have exported renders directly generated with the Archicad engine. It goes without saying that the images were treated with such poverty, but this was the purpose of the exercise: to generate tentative or orientative images (almost volumetric) to be processed with some AI application called <strong>ARCHIVINCI: <a href="https://www.archivinci.com/" data-mce-href="https://www.archivinci.com/">https://www.archivinci.com/</a></strong></p><figure id="figure-q1kb2vdx9qm232zroa"><img id="q1kb2vdx9qm232zroa" src="https://cdn.durable.co/blocks/1ereTH6aEgYtILkYqEA0KwBlXS1621Y3wM1tERdHHMESfMYo47A742NLNRlavwua.jpg" alt="person writing on printing paper" title="person writing on printing paper" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="default" data-aspect="1:1" data-caption="Given Image 1" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1ereTH6aEgYtILkYqEA0KwBlXS1621Y3wM1tERdHHMESfMYo47A742NLNRlavwua.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Given Image 1</figcaption></figure><figure id="figure-3fe1b0ta3im2330h9l"><img id="3fe1b0ta3im2330h9l" src="https://cdn.durable.co/blocks/6voikxCI9my2d2wtz555PTFKtg0nC9Q7o5BDmcBwkKDSNpAvfBIKrl3QlSPVecQy.jpg" alt="woman in black long sleeve shirt holding white paper" title="woman in black long sleeve shirt holding white paper" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 1/1; object-position: undefined% 50%;" data-corners="default" data-aspect="1:1" data-caption="Obtained AI image" data-positionx="undefined%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/6voikxCI9my2d2wtz555PTFKtg0nC9Q7o5BDmcBwkKDSNpAvfBIKrl3QlSPVecQy.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined% 50%;"><figcaption class="body-normal text-gray-500 mt-2">Obtained AI image</figcaption></figure><p>In general, it takes a lot of time to be able to record and detail each of the materials with textures that can resemble reality. The artificial intelligence interprets the materials and generates very realistic textures in terms of <strong>roughness, reflection and above all colour.</strong></p><p>Archivinci works very simply. You have to select a type of tool that somehow guides you to the type of rendering you want to do. In our case, of all the options that the application has, we selected ‘Exact Render’ which aims to try to reproduce as faithfully as possible what is shown in the render while maintaining the integrity of the design, ensuring the accuracy of colour and texture in each render.&nbsp;</p><p>Once inside you have to set a guide image, the accuracy/freedom of the texture balance that we give to the AI with respect to the supplied image, select the type of render (interior/exterior) and optionally we can play with a positive prompt and a negative prompt. These last two values are very variable and affect significantly the final result, so you have to know how to ‘feed’ correctly this kind of AI inputs. <strong>In our case it was almost nil, as when a lot of information was given, the results were generally somewhat misleading.</strong></p><figure id="figure-5ar8xxr48nm2338pxp"><img id="5ar8xxr48nm2338pxp" src="https://cdn.durable.co/blocks/1csT7NMzl5Kmxd3UTPEZS1Z9JFTTXkXBz8Kuz9AdrMg7sAd6paRdZBUA849n25x7.jpg" alt="person writing on white paper" title="person writing on white paper" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="default" data-aspect="1:1" data-caption="Give Image 2" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1csT7NMzl5Kmxd3UTPEZS1Z9JFTTXkXBz8Kuz9AdrMg7sAd6paRdZBUA849n25x7.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Give Image 2</figcaption></figure><figure id="figure-cgtthusztm2339us6"><img id="cgtthusztm2339us6" src="https://cdn.durable.co/blocks/17n11r966ogIsB6A7Hf0vE9Pr0RHvIPCJsI1sxW2FVyB2ODCrnoh3Lg0407sJE49.jpg" alt="yellow click pen on white printer paper" title="yellow click pen on white printer paper" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="default" data-aspect="1:1" data-caption="Obtained AI Image" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/17n11r966ogIsB6A7Hf0vE9Pr0RHvIPCJsI1sxW2FVyB2ODCrnoh3Lg0407sJE49.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Obtained AI Image</figcaption></figure><figure id="figure-034gefhti8m233hp5u"><img id="034gefhti8m233hp5u" src="https://cdn.durable.co/blocks/31woqQfqRfytoUloJkHgXvJcVplKbaZSufOekTMX1Xh2NusG6KXI03nByJFKipfC.jpg" alt="silver laptop computer with assorted logo screengrab" title="silver laptop computer with assorted logo screengrab" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 1/1; object-position: undefined% 50%;" data-corners="default" data-aspect="1:1" data-caption="Given Image 3" data-positionx="undefined%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/31woqQfqRfytoUloJkHgXvJcVplKbaZSufOekTMX1Xh2NusG6KXI03nByJFKipfC.jpg" data-mce-style="aspect-ratio: 1/1; object-position: undefined% 50%;"><figcaption class="body-normal text-gray-500 mt-2">Given Image 3</figcaption></figure><figure id="figure-5muuygzbzkm233j8hy"><img id="5muuygzbzkm233j8hy" src="https://cdn.durable.co/blocks/27osHyCthrVJI7RLwocmQRzTPns27P56OkKy4PSQ0zfVtq72kdvH6Rw56tndMwSp.jpg" alt="flat lay photo" title="flat lay photo" class="object-cover bg-gray-100 rounded-lg md:rounded-xl lg:rounded-2xl" style="aspect-ratio: 1/1; object-position: center center;" data-corners="default" data-aspect="1:1" data-caption="Obtained Imagen" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/27osHyCthrVJI7RLwocmQRzTPns27P56OkKy4PSQ0zfVtq72kdvH6Rw56tndMwSp.jpg" data-mce-style="aspect-ratio: 1/1; object-position: center center;"><figcaption class="body-normal text-gray-500 mt-2">Obtained AI Image</figcaption></figure><p>With this small experience we have much to comment on:</p><ul><li>The overall improvement of the rendering is significant, especially if we evaluate the time-quality variable.</li><li>Although the quality of the final product is quite convincing, there are errors in some textures and some shadows do not match the volumes (especially in image 1 and 2).</li><li>Something that caught our attention was the interpretation of certain ‘situations’ that the AI improved significantly: in one of the images, when interpreting that there was a swimming pool, it improved the water and put lining inside the pool, and in another it changed the furniture of a gallery for something much warmer and more familiar.</li><li>Grass and trees, as well as the reflection of glazed surfaces are one of its main strengths, and it improves everything very quickly.</li><li>When the AI does not interpret depths or volumes well, it invents a convincing situation. For example, see in image 1 the receded plane behind the gallery, which has little to do with the rendering obtained. Even so, the AI results in an incredible realism (which is not so much in accordance with the project presented as a guide).<br></li><li>When we wanted to incorporate people or animals into the render, it has many problems to get them into the render. For example see the case of the dogs in the window of image 3 (the car and the baby with the balloon we put in Photoshop) and the people sitting under the gallery in the processed image 2 (if you zoom in the faces are very illegible).</li><li>The application used has a paid option with a much wider range of tools and number of renders. We used the free version which is limited in quality and quantity, with a total of 3 test images.</li><li>Incredible is the time it takes to make all these adjustments to the original image: no more than 10 seconds.</li></ul><p>Improving hyper-realism in rendering using AI post-processing tools is very useful with incredible results. There are already rendering engines (such as D5 for a fee) that incorporate AI filters to improve the result of the images with excellent results. <strong>Undoubtedly, AI has arrived to improve and speed up our way of representing architecture.</strong></p><p><strong>&nbsp;</strong></p>

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Debunking Common Myths About Hiring a Professional Designer

Improved rendering through AI application